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Analogies and imaginary consumers : a case study of new product development ; Report No. 04-122
Rosa, Jose Antonio
;
Hoeffler, Steve
;
Qualls, William J.
; …
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 113-122
Persistent link: https://www.econbiz.de/10002708124
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Analogies and imaginary consumers : a case study of new product development ; Report No. 04-122
Rosa, José Antonio
;
Hoeffler, Steve
;
Qualls, William
; …
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 113-122
Persistent link: https://www.econbiz.de/10009893423
Saved in:
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