This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a...

This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business,...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework can also be easily adapted to corporate sustainability. The framework provides a reference for managers for introducing ecopreneurship. Five basic positions are...