This study was conducted to investigate the relationship between distinctive capabilities, strategy types, environment and the export performance of SMES in the Malaysian manufacturing sectors. The conceptual framework is developed based on the distinctive capabilities, strategy types,...

The purpose of this article is to show the relationship between branding and brand management in small and medium-sized enterprises (SMEs). Traditionally, branding was associated with large and global corporations. However, we often forget that small and medium-sized enterprises also deal with...