. Considering that creation and innovation are the central elements of knowledge-based economy, we believe that lateral marketing is …Nowadays, human society is passing through a new stage called knowledge based economy. This concept is reflected in a … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

: organizational knowledge, organizational intelligence, organizational behavior, organizational culture and organizational ethics …

intellectual capital, intangible assets, intangible resources, knowledge resources, it is increasingly getting more and more …

organization culture is very often discussed in relation to innovation. The common conception is that an entrepreneurship culture … has a strong effect on innovation. <br>A organization culture that creates value supposes respect for people and services …