Suggests that writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task – but it must be done well because the mission drives organizational goals, strategies and behaviour. Explores the problems of designing a scintillating mission and provides three...

To meet complex global challenges, executives face key challenges to set effective strategic visions. Too often the long‐term plan itself becomes a lengthy process, thus delaying reaching tangible results. Executives can get bogged down co‐ordinating a plan for many diverse parts and...

Corporate planning involves setting down overall corporate financial goals and using these as the basis for setting goals in the various functional areas of the business. In the case of marketing, strategies aimed at achieving stated goals and objectives are based on an analysis of marketing...

As a development from previous work on “simpler scenarios”, a format has now been devised which allows the complete scenario planning process, from start of environmental analysis to finished robust strategies, to be run in just one day. The new process revolves around four main sessions ‐...

Many organizations treat strategic planning as a confidential exercise. While more and more organizations practice quality improvement initiatives, they fail to see the linkage between quality, productivity and profitability. Therefore, the impact of these improvement efforts does not get...

Ethics – both within philosophy and in the new disciplines of “applied ethics” and “business ethics” – is a vogue subject these days and, as such, calls for a few cautionary words. The resurgence of ethics has engendered two main schools of criticism: one which sees it as a passing...

Discusses Shakespeare’s Chronicles and their links to organizational behaviour. Highlights lessons from history for those seeking to exercise power successfully and manage both individuals and groups.