Introduction This paper attempts to define and illustrate an approach to marketing analysis which reflects the needs, capabilities and resources of decision makers in organisations where no sophisticated, explicit marketing information systems exist, and where no advanced marketing research or...

Introduction It is noticeable that most management training and education incorporates an element of marketing studies in one form or another. This is true for business studies degrees and diplomas, for post‐graduate management degrees and diplomas, and for professional studies. It may be in...

International pricing is a risky and complex business—far more so than the domestic price decision. So many variables arise to confound the issue; different customer types, variations in local market conditions, cartels and trade associations, difficulties in controlling intermediaries,...

In an attempt to make progress towards filling out some major gaps in the export marketing literature, focuses on the comparison of the business relationships of indigenous manufacturers from Greece with importers based in a developed country and other domestic purchasing partners, with regard...

Suggests that strategic planning offers managers the tools to cope with complex, changing environments and to shape organizational responses. However, points out that experience and research suggests that, frequently, these potential benefits have not been achieved. Out of the common...

Accuses management of repeatedly substituting bureaucracy and complex reporting and control systems for the things that really matter to competitive success. It is claimed that all too often the implementation of strategies is not simply ineffectual, it is positively damaging to organizations....

Throws down a challenge to management educators and trainers, as well as to managers themselves, to reconsider how they relate the critical issues in marketing to the equally critical issues in business strategy and vice versa . Management education is accused of repeatedly failing to respond to...

Management is urged by many theorists from different disciplines to be market‐ or customer‐oriented. This advocacy comes from marketing, total quality management, business process re‐engineering, “excellence” and general management. There are many barriers to taking this advice....