Presents the structural changes taking place in the international airline industry and the progression of changes in airline marketing strategies in global markets. Discusses major criteria for survival as well as an analysis of the future of the industry. Highlights specific marketing...

The purpose of this article is to explore the methodological framework used for comparative marketing systems studies. To this end, a comprehensive literature search was carried out to describe and evaluate the comparative marketing studies undertaken to date. An attempt is also made to identify...

The Middle East and North Africa is often viewed as a monolithic, homogeneous mass market. Of course this is not a true picture of the region and its people. At one extreme is Saudi Arabia with few people but tremendous oil wealth, and a small, although growing base for an industrial society. At...

Introduction As Gabriel said, “There can be little doubt that the inexorably widening gulf between the standards of living of the rich nations and the abject misery of the poor nations represents … the most portentous challenge of our time”. To date several explanations have been proposed...