Showing 1 - 10 of 15
Discusses the death of inter‐firm and intra‐firm competition as we know it and propose an approach beyond competition – “the pursuit of immortality”. Our digital age offers immense and unprecedented opportunities to bring forth the latent potential of organizations, by allowing...
Persistent link: https://www.econbiz.de/10014932186
This article assumes that brands should be managed as valuable, long‐term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also...
Persistent link: https://www.econbiz.de/10014932213
Innovations are argued to be one of the main sources of sustainable competitive advantage. This study presents a model for creating ideas and formulating them into strategic alternatives for an enterprise. Value‐focused thinking, including clearly defining and structuring the fundamental...
Persistent link: https://www.econbiz.de/10014932216
This paper attempts to answer the questions raised in a previous paper by the authors (“Creating value in the ‘new economy”’, Management Decision , Vol. 40 No. 8) which dealt with how business has had to reevaluate the importance of its assets in the “new economy”. The present paper...
Persistent link: https://www.econbiz.de/10014932325
The concept of customer value is becoming increasingly used in strategy and marketing literature in recent years. Customer value is considered central to competitive advantage and long‐term success of business organizations. Consequently, a great importance attached to this concept. This paper...
Persistent link: https://www.econbiz.de/10014932490
Purpose – This paper aims to question the dominance of citation metrics in the evaluation of the impact of research and prompt debate on how to evaluate impact in different contexts. Design/methodology/approach – The paper takes the form of a viewpoint and review of how metrics are used...
Persistent link: https://www.econbiz.de/10014933002
Purpose – The purpose of this paper is to present and discuss, among alternative European currents, a “foundationalist perspective for management research” (FPM) which redefines the identity, rigor and relevance of management research. Design/methodology/approach – The management...
Persistent link: https://www.econbiz.de/10014933003
The search for a better grasp of the what, why and how of product value is analogous to the quest for the Holy Grail. Just when you think that you finally have a handle on it, the mirage fades away and another appears on the horizon, full of hope. So go our efforts to understand customer...
Persistent link: https://www.econbiz.de/10014933459
Organizational networks have become increasingly common in business in recent years. These networks are managed by a “core organization”. However, little is known about the reasons for a firm becoming a core, and its role in the network′s value adding chain. Identifies three ways for an...
Persistent link: https://www.econbiz.de/10014933579
The last 15 years or so have seen the emergence of a powerful management philosophy known as value‐based management (VBM). The premiss underlying this philosophy is that management’s primary responsibility is to maximize value for shareholders. Much of the work which has been done in this...
Persistent link: https://www.econbiz.de/10014933812