of the discourse induced by an image. Enquires into the inter‐relationship between model, image and metaphor – a task …

Purpose – The purpose of this paper is to explore the paradoxical image of consultants as “experts without expertise …/implications – Since this study focusses on the expert image of consultants more generally, the authors cannot differentiate the … conclusions for perceptions related to different types of consultants based on discipline or the image of their specific role (e …

transformations in the entrepreneurial world: new management styles and re‐enchantment of the company by diffusing the image of an … within the framework of general employee management policies. But which functions can sport fulfil? Design …, sponsorship, and so forth. Its functions are often interrelated and integrated into human resources management (as training and …

Purpose – Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical … insights from corporate image and reputation, corporate identity, corporate communications and corporate branding, among other … emergence of corporate level constructs such as corporate image, identity, branding communications and reputation represents …

Purpose – The purpose of this paper is to illustrate the importance of corporate reputation to the management of … paper is informed by corporate image and reputation research undertaken for major international corporations, governments … corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is …

Image and Reality in 1984 and the founding of the International Corporate Identity Group in 1994. Design …

Purpose – The purpose of this paper is first, to review current literature on corporate identity, image and reputation … significance for green reputation development. Practical implications – Senior company management can use the findings from the …

identity, image and firm performance in a multi‐industry setting, in order to support evidence that the effects of CSR differ … effects of CSR using a group comparison method. Findings – Contingency models show that CSR triggers the corporate‐image …