Describes the efforts of the owner/directors of a private limited company to put into place a succession strategy. Considers three major themes: second generation entrepreneurs/management succession; action learning as a human resource development strategy and philosophy; and the learning...

Discusses the theory of front‐ and back‐seat driving relative to customer‐driven enterprise in marketing. With deregulation and privatization picking up speed in service industries, customer service roles are vitally important. Shows that marketing must embrace new technologies alongside...

One of the most intractable problems facing marketing managements today is to know when to buy marketing research to enhance their understanding of the probability of success. Conversely, when will the expenditure and resultant delay outweigh the benefits from a reduction in uncertainty? Nowhere...

IT is my purpose here to explore the ways in which the imperatives of modern technology interact with the marketing concept; with the idea that the customer is in some sense sovereign in the determination of what will be produced and how it will be marketed in our economic system.

Many firms are now undertaking their final analysis of the effects on their businesses of Britain's entry into the E.E.C. New opportunities in Europe and new threats at home are being anticipated and planned for. One obvious fact that is being focussed upon by many is the phased elimination over...

The manager responsible for making advertising budget decisions is assailed with a plethora of advice and aids from specialists. Of necessity, many of the methods advocated by such specialists are not universally applicable, so their use is qualified. Many actual circumstances a manager is faced...

This monograph presents a review of the frontiers' ideas in marketing communications as of today, in six exploratory steps. It begins with an examination of the nature of acceptable goals for marketing communications and then examines what and with whom we should communicate. Where and when...

It is a familiar enough concept in the teaching of management that the business organisation is an open system, operating in an environment susceptible of analysis. The same logic can be applied to the business schools which thus teach. I accordingly have attempted to review in this article what...

On their own, marketers all too often create sales that the organisation does not want; and accountants, when left to their own devices, cut costs with cavalier regard for user consequences. As partners, marketers and accountants can make a very real impact on “better use of resources” — a...

Although conferences can be costly, there are ways of ensuring that they yield a genuine and measurable return.