Cepeda, Gabriel; Martin, David - In: Management Decision 43 (2005) 6, pp. 851-876
outlines its value for achieving sound management research. Design/methodology/approach – A sample of nine cases published in … paper's major contribution to research methodology is to specify a set of guidelines for conducting case studies and being … conduct research, but also documents the links between the research topics (in the conceptual framework), data (observations …