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Reviews and critically evaluates the practical application of Piercy and Morgan’s model of the dimensions of marketing planning. Appraises and elucidates analytical, behavioural and organizational dimensions of planning. In order to demonstrate the usefulness of the model and clarify the...
Persistent link: https://www.econbiz.de/10014933740
an important role in a management context. Considers the need to identify value‐added knowledge and suggests that …
Persistent link: https://www.econbiz.de/10014933814
This study presents an adaptation of case studies denominated by the patterns of behaviour, an ideal methodology for the development of theories explaining the organisation and its integrants’ behaviour. In comparison with other alternatives, best results are obtained in the research of...
Persistent link: https://www.econbiz.de/10014932195
This paper focuses on the relationship between a particular social practice – local exchange trading systems or schemes (LETS) – and what we here call the “mainstream” marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other,...
Persistent link: https://www.econbiz.de/10014932281
This paper describes case vignettes of the practice of vision development in eight financial services organisations. Important observations emerge about current practice; for example, formal methodologies are rarely adopted in vision development; rather, more informal processes of debate are...
Persistent link: https://www.econbiz.de/10014932392
management employ the following action plan: do not change current leadership style; develop an action plan to increase trust … starting with increasing accessibility of management to employees; develop an action plan to move from current culture to …
Persistent link: https://www.econbiz.de/10014932452
representation of these stages, describes how it assists management researchers to build theory from data gathered in the field, and … outlines its value for achieving sound management research. Design/methodology/approach – A sample of nine cases published in … Management Decision within the last two years (2003‐2004) is selected in order to illustrate these processes. Findings – The …
Persistent link: https://www.econbiz.de/10014932589
Purpose – The purpose of this paper is to examine the impact of Fayol's ideas on both British management thought and … strands of scientific management theory, especially that of Fayol, in Britain between the 1920s and the 1960s/1970s and, for … the same period, the links between the theory and practice of scientific management. The links indicated in the schematic …
Persistent link: https://www.econbiz.de/10014932623
Purpose – The purpose of this paper is to understand the effects of the customer company governance into supplier actors' experiences. Design/methodology/approach – Comparative case study of four strategic networks and 16 partnerships. Research approach is twofold: in the first phase of...
Persistent link: https://www.econbiz.de/10014932698
human capital, which is quite often scarce in developing countries but is needed to use the Project Management body of …
Persistent link: https://www.econbiz.de/10014932700