Rey Moreno, Manuel; Rufín Moreno, Ramón; Medina … - In: Management Decision 51 (2013) 7, pp. 1543-1558
users of e-learning platforms if expectations are measured before entering into contact with the service or afterwards. The … show that, if the expectations are measured before entering into contact with the good or service, disconfirmation plays a … major role in the model. If the expectations are measured after entering into contact with the good or service, the main …