The function which managers most despise is the art of forecasting. By its very nature it concerns guessing the outcome of future events. No matter how sophisticated computer‐driven techniques and programs are evolved, the future has inherently within it events beyond the control of managers....

Culture heavily influences a society′s innovative capacity. Most studies place that proportion influenced by culture at between 30 and 50 per cent. What causes the remainder? Discusses differences in innovative capacity between culturally similar countries – the Anglo‐American Cluster –...

The globalization of business is a fact of life that many managers are quickly waking up to. For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and...

Confucianism is dead! Confucianism is obsolete! Confucianism is passé ! For at least the past 30 years the government of China has taken a strong stand against Confucianism. Yet it is impossible to do business in China and not feel the effects of Confucian philosophy. For example, strong...

Marketing signals are communication vehicles which provide information beyond the mere form of the message ‐ a message within a message. These signals can be sent to competitors, customers, suppliers, or other interested stakeholders (e.g., government, stockholders, community). Discusses...

The globalization of business is a fact of life that many managers are waking up to quickly. For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm which is becoming more and...

The Hispanic market is growing and changing, providing a vital and necessary marketplace for a wide variety of products. Analyses the Hispanic market in the USA, concentrating on advertising. Identifies the Hispanic market through demographic analysis, reviews the manner in which advertisers...

Identifies and analyses the magnitude of cultural factors determining the motivation and implication of the workforce in the corporate strategy. Establishes a general hierarchy of human needs shaping organizational cultures and individual behaviours in the work setting.

Japan’s economic success has been based primarily on social innovation. Western technology was accepted and used in institutions which retained their pure Japanese culture. Covers historical influences on and factors underpinning Japanese innovation. Concludes that traditional Japanese culture...