Internal marketing in itself is not new, but is only recently becoming widespread in public and private sector organisations. Whilst the principles of internal and external marketing are the same, there are some differences – in targeting, politics, incentives, skills, motivation and...

The most cost‐effective of all marketing tools is substantially ignored by those organizations which could most benefit from its application – professional services. The interpersonal network (referrals) provides in excess of 80 per cent of new clients coming to a practice, yet few firms...

Examines the huge voluntary sector contribution and shows that vast numbers of the population involve themselves in voluntary work at some time or another. Estimates that the value of their contributions could be as high as £40 billion. This huge sum is generated by dedicated people who...

Worldwide professional, trade, research and other associations are losing membership because of increasing economic stringency and the failure to demonstrate the benefits they can deliver. This is a vicious circle, because loss of membership reduces their critical representational and protection...