Purpose – Between 1997 and 2002, Shell changed the way it organised its advertising activity, switching from a local approach to a global organisation. The transition was significant, given the group's long history of decentralisation. It was also very successful. This paper explores how this...

Purpose – The aim of this paper is to promote the use of dynamic capabilities as a strategic tool of the highest order in terms of firm management. Design/methodology/approach – The content of the article is developed from a table that offers some insights into the relationship between the...

Purpose – The aim of this paper is to describe “resource margin accounting” (RMA) as a valuation framework in strategic analysis. Design/methodology/approach – The paper defines RMA as an improved framework for valuation in competitive strategy, relative to existing value‐added and...

Purpose – The purpose of this paper is to construct and propose a definition for intangibles derived from the resource‐based view (RBV) of the firm for use in academic research and practical applications. Design/methodology/approach – Intangibles are defined as a subset of corporate...

Purpose – The purpose of this paper is to carry out queuing analysis to analyse patient load in outpatient and inpatient services to facilitate more realistic resource planning. Design/methodology/approach – The paper adopts an analytical approach based on real life data (e.g. not a priori...

Purpose – Imitative innovation, defined as applying innovation in the same way in another organization, has been adopted by many companies. This paper seeks to focus on how a competent follower of R&D capability can employ such an innovative strategy and minimize risk by using existing...

Purpose – Numerous studies have set out to examine the relationship between strategic resources and firm performance. The traditional VRIO attributes have been the point of departure in most resource‐based studies. This paper sets out to argue that the relationship between resources and...

Purpose – The study aims to shed light on how to identify drivers of sustainable competitive advantage under a turbulent and uncertain environment, one of the most crucial challenges faced by resource‐based strategists. Design/methodology/approach – This study introduces a VRIO‐based...

Purpose – The strategic management literature lacks a comprehensive explanation as to why seemingly similar business models in the same industry perform differently. This paper strives to explain this phenomenon. Design/methodology/approach – The model is conceptualized and accompanied by a...