Grönroos, Christian; Heinonen, Fredrik; Isoniemi, Kristina - In: Management Decision 38 (2000) 4, pp. 243-252
Contributes to the development of a model of Internet offerings, labelled the NetOffer model, by analysing data from an Internet‐based case, cinema ticket sales on the Internet. The objective is not to test hypotheses about Internet offerings, but to develop an understanding of the nature of...