Purpose: The purpose of this research is to compare two different sample populations (student and general) to determine the impact of brand community motives on brand community engagement. Design/methodology/approach: Two samples were drawn for the purpose of the current research. The first...

Purpose – This exploratory study aims to identify the key drivers of customer satisfaction for strategic consulting engagements in a global context. Specifically, the authors compare the attitudes of US and non‐US senior executives to learn how they evaluate consulting engagements....