Purpose – The purpose of this paper is to understand what breaks trust in a customer supplier relationship and how to repair it. Design/methodology/approach – The approach takes a single case study to test the established theories on trust. It captures the circumstances and conditions of...

Purpose – The main purpose of this research is to find an optimal allocation of marketing budgets which maximizes customer equity in an uncertain environment. Since markets are naturally uncertain environments, the aim is to incorporate uncertainty into the model. Design/methodology/approach...

Purpose Based on the system of value chain theory, the purpose of this paper is to investigate the impact of social media usage on the performance and the entrepreneurial orientation of the organizations. Design/methodology/approach A total of 174 organizations responded to the survey. Findings...