“To win without fighting” is perhaps the supreme ideal in strategic management. This article coalesces extant strategy literature under the overarching theme of “to win without fighting” as a style of strategy. It draws on managerial wisdom gained from the structural approach, the...

Purpose – Ideas from microeconomics, market‐positioning theory and resource‐based theory have been brought together to develop a framework for discussing firm competitiveness and survival. Design/methodology/approach – Propositions about the nature of scale economies, time, resource...

Purpose – There is vast literature and widely different views on strategy. This necessitates an organizing framework that smoothly integrates and places different conceptualizations of strategy in the proper perspective. The purpose of this paper is to clear possible confusion about the...

Competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others. Generic sources of competitive advantage include ownership of assets or position; access to distribution...

Purpose – The purpose of this paper is to consider why entrepreneurship theorising has become fragmented and how the research problem might be resolved. Design/methodology/approach – The authors first examine how entrepreneurial constructs reflect only part of what we “mean” by the...

Discusses the death of inter‐firm and intra‐firm competition as we know it and propose an approach beyond competition – “the pursuit of immortality”. Our digital age offers immense and unprecedented opportunities to bring forth the latent potential of organizations, by allowing...

Knowledge management is a rapidly growing, and rapidly changing discipline. While the link between knowledge assets and competitive advantage has been accepted for some time, it is not obvious how this translates into the techniques and software tools that are labelled as knowledge management...

Organizational performance is greatly influenced by employee behaviours and the resulting market orientation that they possess. Market orientation is a behavioural culture that affects strategy formulation and strategy implementation, and how an organization interacts with its environment and...

Luck remains an elusive theoretical concept in the business literature yet a fascinating practical phenomenon in business reality. In addition to effective strategic maneuvering and well‐run internal management, luck often plays a non‐trivial role as a determinant of competitive advantage...

This paper attempts to answer the questions raised in a previous paper by the authors (“Creating value in the ‘new economy”’, Management Decision , Vol. 40 No. 8) which dealt with how business has had to reevaluate the importance of its assets in the “new economy”. The present paper...