Purpose: Big data and predictive analytics (BDPA) has received great attention in terms of its role in making business decisions. However, current knowledge on BDPA regarding how it might link organizational capabilities and organizational performance (OP) remains unclear. Drawing from the...

Purpose: Worldwide, facing increasing resources pressure, more and more manufacturing firms aim to circular economy (CE), which is a system characterized by the application of remanufacturing principles and adoption of sustainable manufacturing practices. The purpose of this paper is to...

Purpose: Nowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand. The purpose of this...