Showing 1 - 10 of 31
Purpose – The purpose of this paper is to examine the impact of an organization's unlearning context and information systems (IS) capabilities on the organization's ability to challenge basic beliefs and to implement processes that are explicitly or tacitly helpful in the reception of new...
Persistent link: https://www.econbiz.de/10014933296
Marketing departments spend endless time and energy on marketing the company and its products to the outside world, yet they often overlook the importance of their models and expertise to internal services within the company. The author describes the setting up of a market intelligence function...
Persistent link: https://www.econbiz.de/10014933426
Computerised marketing information systems have been discussed in the marketing and information systems literature for some time. Looks at the extent to which they have been implemented in the UK and concludes that they are still in their infancy. A schema for a marketing information system is...
Persistent link: https://www.econbiz.de/10014933482
A number of factors, including market competitiveness, the legal framework and increasing consumer expectations, are causing a focus on customer service of which complaint handling is a major part. Companies can accrue considerable advantages from taking complaint handling seriously, e.g. use of...
Persistent link: https://www.econbiz.de/10014933556
Embedded systems are at the heart of most electronic devices and machines. Embedded systems are added to other products to make those products “smarter”, easier to use, or to add unique features. These systems are generally encoded with permanent instructions that cannot be easily changed,...
Persistent link: https://www.econbiz.de/10014933997
Expert systems are frequently mentioned in business circles these days. They have the potential to assist greatly in the dissemination of scarce or complex expertise. But although they can be immensely valuable if properly understood, developed and used, they can also be a waste of resources....
Persistent link: https://www.econbiz.de/10014934823
IS spending by high‐growth medium‐sized enterprises is at a significantly lower level than that for other companies. However, there was no set pattern or correlation that identified relatively high IS investment with high growth or vice versa. The future forecast for IS investment favours a...
Persistent link: https://www.econbiz.de/10014932206
This article examines the construction and operation of a service industry information system in the early years of the twentieth century. It sets the operations of the Birmingham, UK, company of Mitchells & Butlers in the context of the brewing industry and the operation of public houses. The...
Persistent link: https://www.econbiz.de/10014932266
Information systems and organization structures have been highly interconnected with each other. Over the years, information systems architectures as well as organization structures have evolved from centralized to more decentralized forms. This research looks at the evolution of both...
Persistent link: https://www.econbiz.de/10014932294
As e‐business strategies have received growing attention from entrepreneurs, executives, investors and industry, information systems (IS)/information technology (IT) strategic planning has progressively come to be considered a critical method for developing a successful e‐strategy. However,...
Persistent link: https://www.econbiz.de/10014932346