The Nineteen Sixties witnessed a silent yet dramatic revolution, almost unheralded whilst in progress and only chronicled when it had passed its climax. This revolution was the growth of a form of promotional expenditure which came to be known as ‘below‐the‐line’. It was...

How many companies could benefit from a system where marketing was selling the same thing that manufacturing was making, that inventory was replenishing, that finance was budgeting and that customer service was promising? Distribution planning may hold the key.