Rijamampianina, Rasoava; Abratt, Russell; February, Yumiko - In: Management Decision 41 (2003) 4, pp. 362-371
This article investigates the issue of diversification around the core business, namely concentric diversification …. There have been many diversification failures reported over the last few decades. Little guidance has been available to … advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic …