Yakhlef, Ali - In: Management Decision 36 (1998) 9, pp. 610-614
The aim of this paper is to explore the Internet as a new locus for value creation. Three value‐adding strategies … ‐ content, context and infrastructure ‐ are used to analyse three examples of Internet ventures involving a virtual university …, the restaurant business and the music industry. The establishment of a home page on the Internet creates a new context in …