Suggests that writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task – but it must be done well because the mission drives organizational goals, strategies and behaviour. Explores the problems of designing a scintillating mission and provides three...

To meet complex global challenges, executives face key challenges to set effective strategic visions. Too often the long‐term plan itself becomes a lengthy process, thus delaying reaching tangible results. Executives can get bogged down co‐ordinating a plan for many diverse parts and...

Purpose – The aim of this exploratory paper is to consider the strategic importance of crisis management and integration of crisis planning with the organisation's strategy processes, in particular the utilisation of scenario planning as a crisis planning activity. Design/methodology/approach...

Many organizations treat strategic planning as a confidential exercise. While more and more organizations practice quality improvement initiatives, they fail to see the linkage between quality, productivity and profitability. Therefore, the impact of these improvement efforts does not get...

Improving the interface between strategic and financial planning should be an essential objective of the planning process. However, does sophistication really matter? Based on a survey of 100 hotels, the aim of this article is to explore the issue of whether a well‐developed interface between...

This article addresses a key issue: is strategic planning rewarded by the stock market? Using event‐study methodology, this article examined the market values of companies during the time period that they revealed information about their strategic planning focus, function or orientation. The...

Argues that there exists no universal business strategy such as the constant building of larger volumes. Instead the article advocates that any business strategy needs to rely on a deeper understanding of the freedom of action.Thus, the article presents the strategic states model and proposes...

In an environment characterised by flux and uncertainty, a capacity for innovative, divergent strategic thinking rather than conservative, convergent strategic planning is seen as central to creating and sustaining competitive advantage. As the case study of Communications Co. illustrates,...