Purpose – The case introduces the evolution and diversification of the Ceretto family business from the production and distribution of their own wines to the opening of two restaurants and the promotion of cultural and artistic projects. The case provides specific details about how strategic...

Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process. This paper takes these concepts and links them together with notions of culture and learning in novel ways. The knowledge impacts of national and corporate culture need to be...

Culture is an overarching phenomenon that helps individuals make sense of their world. However, culture is not an unchanging “given.” Members of a society actively create culture and, through their activities and interactions, sustain or change this culture. In an organizational setting,...

Organizational performance is greatly influenced by employee behaviours and the resulting market orientation that they possess. Market orientation is a behavioural culture that affects strategy formulation and strategy implementation, and how an organization interacts with its environment and...

In today’s competitive business environment, global competition forces companies to perpetually seek ways of improving their products/services. Organisations increasingly aspire to become more creative and capitalise on the benefits of creativity, and perceive the development of conditions...

Maintains that high performance companies have an unmistakable profile that separates them from also‐rans, including distinctive characteristics of the corporate culture, the people and the management systems. Isolates seven attributes that differentiate the culture of high‐performing...

Many organizations have implemented formal mentoring programs within the last few years. Some organizations have realized success with their formal mentoring programs, while others have not fared so well. A missing link with many formal mentoring programs is a corporate level mentoring strategy....

Organisational commitment, the emotional attachment of an employee to the employing organisation, has attracted a substantial body of literature, relating the concept to various antecedents, including organisational structure, and to a range of consequences, including financially important...

The symbolism of words, statements, actions and design, and their meanings as perceived by their recipients, should really be managed rather than left to chance. The author states that it should be in the brief of the personnel manager to do this. Some words in everyday management currency, such...

The study of how to bring people and resources together in harmony to achieve a common goal remains one of the most difficult tasks facing management today. The value of developing a corporate mission statement with a vivid vision to enhance and create organisational purpose is addressed and how...