Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management Decision 53 (2015) 6, pp. 1247-1267
Purpose – The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firms which are classified into four categories...