Cesar Motta, Paulo; Schewe, Charles - In: Management Decision 46 (2008) 7, pp. 1096-1110
existing between younger and older marketing managers in Brazil. The study investigates how generational research can innovate … help explain marketing decision contexts, and second, if older cohorts find the younger cohort of managers today … phase asked managers to verify the values that came from phase one. The third phase advanced two questions. The first …