Purpose – The purpose of this paper is to illustrate how an international company, Nielsen Holdings, reacted to changes in their highly competitive industry brought about by advances in technology. This case presents the strategic management decisions that enabled Nielsen to regain its...

Purpose – The purpose of this paper is to evaluate the relative impact of dynamic capabilities on various dimensions of strategic flexibility in Indian manufacturing industry. Design/methodology/approach – In this study, 102 manufacturing organizations have been extensively surveyed, to...

“To win without fighting” is perhaps the supreme ideal in strategic management. This article coalesces extant strategy literature under the overarching theme of “to win without fighting” as a style of strategy. It draws on managerial wisdom gained from the structural approach, the...

Purpose – Ideas from microeconomics, market‐positioning theory and resource‐based theory have been brought together to develop a framework for discussing firm competitiveness and survival. Design/methodology/approach – Propositions about the nature of scale economies, time, resource...

Purpose – There is vast literature and widely different views on strategy. This necessitates an organizing framework that smoothly integrates and places different conceptualizations of strategy in the proper perspective. The purpose of this paper is to clear possible confusion about the...

Competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others. Generic sources of competitive advantage include ownership of assets or position; access to distribution...

Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer relationship management). It seeks to analyze the potential interaction...

Purpose – The main purpose of this paper is to introduce a comprehensive model explaining what affects the scope of the firm and also to find out its impact on firm performance. Design/methodology/approach – This paper is based on an empirical analysis of a sample of 312 hardware...

Purpose – The aim of this paper is to corroborate with empirical validations the theoretical considerations about the influence of chief executive officers (CEOs) and their experience as micro‐level origin of dynamic capabilities in organisations. Design/methodology/approach – The paper...