Chen, Xin; He, Yuanqiong; Wang, Lihua; Xiong, Jie - In: Management Decision 59 (2020) 11, pp. 2713-2736
Purpose: The purpose of this paper is to examine how customer socialization strategies can help social enterprises (SEs) to establish different types of organizational legitimacy and how different types of organizational legitimacy in turn can encourage customers' positive in-role behavior...