Purpose: The study aims to understand how big data analytics capabilities of tech startups help them gain competitive advantage and improve their firm performance. The study is performed for two countries: India and China. A comparative analysis is also discussed in the study....

Purpose: This study aims to evaluate the impact of perceived cause- related marketing (perceived-CRM) on the repurchase intention (CRIN). Besides, brand image (BIMA) and customer satisfaction (CSAT) connect this relationship as mediating variables. Especially, the role of perceived corporate...