Tang, Qing; Liu, Fen; Liu, Shan; Ma, Yunfeng - In: Management Decision 57 (2019) 9, pp. 2477-2500
Purpose: The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach: A research model that integrates recommendation trust, positive utilities, and negative...