Raich, Margit; Müller, Julia; Abfalter, Dagmar - In: Management Decision 52 (2014) 4, pp. 737-754
Purpose – The purpose of this paper is to provide insightful evidence of phenomena in organization and management theory. Textual data sets consist of two different elements, namely qualitative and quantitative aspects. Researchers often combine methods to harness both aspects. However, they...