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“ Geiz‐ist‐geil ” strategy: a three‐company study

Bridges, K.; Melewar, T.C.; Olutayo Otubanjo, B. - In: Management Decision 45 (2007) 6, pp. 1023-1037

Purpose – The purpose of this paper is to establish how sales are propelled when consumer spending level falls. Design/methodology/approach – Case study together with deductive research approach was used. Findings – While conventional marketing strategies did little to enhance sales,...

Persistent link: https://www.econbiz.de/10014932785

Diversification plans of Prime Technologies

Gautam, Taruna; Agarwal, Raveesh - In: Management Decision 48 (2010) 3, pp. 456-464

Purpose – The purpose of this paper is to gain an insight about the strategy of diversification adopted by the company, Prime Technology, to increase its profits. The study is made so as to understand the essential aspects which any firm should consider before deciding to venture into a new...

Persistent link: https://www.econbiz.de/10014933042

Competing against online sharing

Casadesus‐Masanell, Ramon; Hervas‐Drane, Andres - In: Management Decision 48 (2010) 8, pp. 1247-1260

understanding how consumers derive value from the technologies that enable it. Originality/value – The developments analyzed here …

Persistent link: https://www.econbiz.de/10014933087

Genre‐deviating artist entry: the role of authenticity and fuzziness

Mattsson, Juha T.; Peltoniemi, Mirva; Parvinen, Petri M.T. - In: Management Decision 48 (2010) 9, pp. 1355-1364

Purpose – The purpose of the paper is to conceptually elaborate two important mechanisms, authenticity and fuzziness, that affect how audiences react to deviations from existing genres by artists that are making their first entry. In cultural industries such as music, social categorization...

Persistent link: https://www.econbiz.de/10014933094

Alternative Naming Strategies: Family versus Individual Brand Names

Roberts, C.J.; McDonald, Gael M. - In: Management Decision 27 (1989) 6

Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In …

Persistent link: https://www.econbiz.de/10014933395

Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?

Mitchell, V‐W. - In: Management Decision 30 (1992) 3

Aims to highlight the use of Perceived Risk Theory in understanding and influencing consumers′ behaviour. Recent …. Argues that perceived risk is so important to consumers′ thinking that all managers should at least be aware of its existence …

Persistent link: https://www.econbiz.de/10014933504

Using astrology in market segmentation

Mitchell, V‐W. - In: Management Decision 33 (1995) 1, pp. 48-57

For segmentation purposes, demographic variables are cheap and easy to measure, while psychographic variables are harder to measure, but can provide a more accurate insight into consumer psychology. The use of astrology, potentially, allows us to combine the measurement of demographics, with the...

Persistent link: https://www.econbiz.de/10014933661

East Asia as an independent engine of growth: prospects and implications for managers

Tan, Kong‐Yam - In: Management Decision 35 (1997) 8, pp. 574-586

States that since the mid‐1980s, substantial deregulation and competitive liberalization of the South‐East Asian economies in their trade and investment regimes has resulted in greater integration of their economies with the North‐East Asian economies. Proposes that, together with the...

Persistent link: https://www.econbiz.de/10014933852

Luxury fashion brand image building: the role of store design in Bally and Tod's Japan

Jiang, Zhiqing; Nagasawa, Shin’ya; Watada, Junzo - In: Management Decision 52 (2014) 7, pp. 1288-1301

interviewed brand managers of Bally and Tod's Japan and then conducted questionnaires to 57 consumers and six brand managers … managers and consumers and derive and compare inference structure. Findings – The “Brand Dimensions Scales” created by Aaker … between consumers’ and managers’ cognition; the architect who designs the building could be a efficient way of advertising a …

Persistent link: https://www.econbiz.de/10014936302