Dwipayana, Chandra; Prijadi, Ruslan; Hamsal, Mohammad - In: Management Decision 60 (2021) 7, pp. 1813-1851
Purpose: This study proposed the integrative model of dynamic dominant logic (DL) with exploitation (EP) and exploration (ER) as a pattern of actions in endeavoring firm performance (FP). This study also intended to explain the multiple patterns of DL in creating technical and evolutionary...