Dale, Barrie G.; Cooper, Cary L. - In: Management Decision 32 (1994) 1, pp. 20-26
Examines the role of senior managers in total quality management (TQM) and provides some pointers as to why they should become involved in TQM. These pointers include the strategic nature of TQM, their personal impact on the credibility of TQM, and their influence in changing the behaviour and...