in the context of marketing strategy implementation in smaller industrial organizations. Using a symbolic interactionist …, and actions, and address questions about why marketing implementation processes unfold the way they do in practice.  …

integral part in this change. Recently, the idea of the self‐directed work group has emerged, giving groups of employees both …‐retention strategies), preparing management (including attitudes, skills training, and vocabulary changes), and preparing employees …

really matter to competitive success. It is claimed that all too often the implementation of strategies is not simply …

A brief introduction to Total Quality Management (TQM) is presented. It is a holistic concept and must be implemented … as such. However, there are four barriers to full implementation. These are short‐termism, organisational segmentalism …, reluctant managers, and poor industrial relations. These barriers affect some parts of the TQM model more than others: this is …

environmental contingencies involved in the success of the vertical integration effort.  …