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Introduces the concept of client‐centred marketing to consultants in order to help them market their professional services. This approach comprises several components, including a strategic evaluation of the consulting practice, setting goals and objectives, establishing activity priorities,...
Persistent link: https://www.econbiz.de/10014933527
new clients coming to a practice, yet few firms consciously seek to make it more efficient. A coherent and consistent …
Persistent link: https://www.econbiz.de/10014933639
available from their existing clients.  …
Persistent link: https://www.econbiz.de/10014933742
corporate clients. The bank redesigned its relationships with these clients in three main ways by supporting, terminating or … neglecting. In the post‐merger aftermath there is only one of the parties which emerges as being in the ascendancy. Clients of … the organisation, in this study, were treated very differently according to whether they were clients of the ascending or …
Persistent link: https://www.econbiz.de/10014933885