Purpose: The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on single social media platforms, this study examines the role of integrated social media promotion strategy...

Purpose – The purpose of this paper is to examine the impact of quality of market supporting institutions (institutional quality) in host country and the similarities and differences of institutional quality between the home and host country (institutional distance) on subsidiary performance....

Purpose – The purpose of this paper is to study the spillover effects of marketing expertise on the market performance of domestic firms and multinational enterprises (MNEs). Specifically, this study examines how the adoption of frequency loyalty programs by a domestic firm following an MNE...

Purpose: The purpose of this paper is to link country factors which impact the selection of women as CEOs of firms in emerging markets. Design/methodology/approach: Using a multilevel model, this study investigates the factors driving the selection of a woman as CEO using a sample of 30,015...

Purpose – This study sets out to focus on understanding the linkage between product variety and performance of property/casualty insurers during underwriting cycles. Design/methodology/approach – The study sample is based on 4,597 property/casualty (PC) insurers from the time period...

Purpose – This paper aims to examine the interaction between risk, learning and ownership decisions in international R&D joint ventures. Design/methodology/approach – The study focuses on international strategic R&D joint ventures of US firms. The sample is made up of 266 firms. Regression...