Some companies increase their profits by eliminating jobs or cracking the whip to get employees to work harder. The Eastman Chemical Company, based at Kingsport, Tennessee, USA, has increased sales by 84 per cent in ten years by motivating its employees. Describes the philosophy known as “the...

At a time when it has become fashionable in some quarters to question the value which human resource specialists provide to an organization, Motorola has used a people‐centred approach to drive fundamental change. Alan Larson, the company’s senior applications consultant, takes up the story.

Explains the increased company embedment (ICE) model for unfreezing an organization and creating a climate in which learning flourishes. By taking a holistic approach, an environment is created where ICE is replaced by initiative, commitment and enterprise, allowing people in their own time and...