Acest studiu are caracter exploratoriu și explicativ, propunându-și să realizeze o analiză a modalității de abordare ale diferitelor aspecte ale managementului strategic al resurselor umane in cadrul companiilor viticole. Obiectivele acestui studiu sunt indisolubil legate de faptul că la...

The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it’s not firmly delimited by other notions from the...

In the present research I will analyze the reactions and opinions of the interviewed persons regarding the efficiency of mass media in United States of America and also it will be analyzed the impact of media on the economic, social and politic systems in United States of America. At the same...

Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and...

The decision to vote and choosing among the candidates is a extremely important one with repercussions on everyday life by determining, in global mode, its quality for the whole society. Therefore the whole process by which the voter decide becomes a central concern. In this paper we intend to...

In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart from the theoretical aspects that personal...

Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand...

A system for measuring the economic and financial performance plays an important role in managing a business, because it provides the information necessary for decision making and launching of various actions. Tools and indicators for measurement and evaluation of economic and financial...

In Romania there are 37 vineyards with 123 wine centers, plus 40 independent wine centers located outside the vineyards. The varietal vineyards are very diverse, offering to industry the chance (mostly fruitless) to produce a wide range of quality wines. Specialists consider that Romania can...

For the macro environment study of a company is customary to include the following factors : socio - cultural, economic , legal , political , technological and natural . All these factors are closely interdependent , economic factors being of particular importance. Therefore in this study we aim...