Purpose – Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e‐tailer) initiated communications delivered through electronic media to inspire viral‐like e‐WOM processes among consumers is also...

Purpose – The purpose of this article is to develop three approaches that managers should use to channel formerly negative stressors and anxieties into productively motivated behaviors. When managers deal more deftly with naturally arising and anxiety-inducing stress, they and their...