Zhuang, Weiling; Hsu, Maxwell K.; Brewer, Kristen L.; … - In: Management Research Review 36 (2013) 1, pp. 33-49
Purpose – The purpose of this paper is to better understand the relationships between the paradoxes of social networking sites (SNSs) and users' loyalty toward these websites. Design/methodology/approach – This study surveyed 180 students enrolled in graduate and/or undergraduate level...
