Gavino, Monica C.; Williams, Denise E.; Jacobson, David; … - In: Management Research Review 42 (2019) 4, pp. 469-494
Purpose: The purpose of this paper is to examine both the Latino/Hispanic entrepreneurs’ social media adoption (SMA) for business purposes and the influence of culture on personal versus business social network platform (SNP) selection. Design/methodology/approach: The Technology Acceptance...