Zhuang, Weiling; Babin, Barry J.; Borges, Adilson - In: Management Research Review 42 (2019) 10, pp. 1148-1168
Purpose: The purpose of this study is to address the following research questions: How do customer input and service provider (in this study, the terms firm and service provider are used interchangeably) input coproduce customer experience and response? Do different components of customer input...