Farooq, Rayees; Vij, Sandeep - In: Management Research Review 45 (2021) 10, pp. 1275-1295
Purpose: The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale. Design/methodology/approach: This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study the MO of the firms. The...