Ethiraj, Sendil K.; Levinthal, Daniel; Roy, Rishi R. - In: Management Science 54 (2008) 5, pp. 939-955
Modularity has been heralded as an organizational and technical architecture that enhances incremental and modular innovation. Less attention has been paid to the possible implications of modular architectures for imitation. To understand the implications of modular designs for competitive...
