Tereyagoglu, Necati; Veeraraghavan, Senthil - In: Management Science 58 (2012) 12, pp. 2168-2189
Consumers often purchase goods that are "hard to find" to conspicuously display their exclusivity and social status. Firms that produce such conspicuously consumed goods such as designer apparel, fashion goods, jewelry, etc., often face challenges in making optimal pricing and production...