Faced with the decision of whether or not to adopt a new technology whose economic value cannot be gauged with certainty, the manager of the firm may elect to decrease the uncertainty by sequentially gathering information (at a unit cost of c 0), updating his prior beliefs in a Bayesian manner....

The value of new information depends on how accurate the information is, but it may also depend on the characteristics of the firm and the nature of the industry it operates in. We develop a game-theoretic model to understand how firm and industry characteristics moderate the effect of market...